German car company Volkswagen will launch an electric SUV with 100% vegan interior made with apple leather.
“ID. Roomzz,” Volkswagen’s new seven-seater electric SUV, was unveiled at the Shanghai Motor Show this week.
It features AppleSkin, an alternative to leather made with apple juice waste such as core and skin that has been described by the car company as a “renewable raw material.”
“Apple Peel Skin is an innovative and highly sustainable hybrid material (Vegan-leather) made in Italy, which integrates organic apple peels into the skin of the material, making it an Eco-Friendly alternative for those who care about the environment and animals,” Apple Nine Alliance, the creator of AppleSkin, says on its website.
“Our Apple Peel Skin Vegan-Leather is the first material certified as an Ethical Vegan product by the exclusive European certification body VeganOk.”
“The current scope of applications with Apple Peel Skin includes but not limited to Shoes, Bags, Furniture, Clothing and Accessories.”
“Apple Peel Skin makes an excellent choice for those costumers that mind the environment and are looking for a healthier lifestyle.”
Jurgen Stackmann from the Sales and Marketing Department of Volkswagen, added that the model will most likely be sold in China and North America.
“These two countries love space,” he said. “I wouldn’t reckon that ID Roomzz will be a core model [for Europe]”
“The ID Roomzz shows us what we can expect from full-size electric SUVs in the future,” added Volkswagen Designer Klaus Bischoff. “The puristic look emphasizes the clear function and the user experience is intuitive and natural. Plenty of space inside allows for completely new seating configurations.”
Volkswagen is not the only car company that focuses on switching to plant-based interiors.
Recently, Volvo won an award for developing a vegan electric car, perfect for animal lovers and environmentally conscious car enthusiasts.