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Vegan Film Director Wants Consumers to Watch Animal Cruelty Videos Before Buying Meat

Chris Delforce
Image: Instagram/Chris Delforce

Chris Delforce, animal rights activist and director of vegan documentary Dominion, said that consumers should be shown animal cruelty videos before buying meat.

In an interview with Australian news program Sunrise, Delforce said that no one supports animal cruelty yet people buy meat because they are not aware of what really happens to animals behind closed doors.

He added that farmers should show images of their animals being gassed to death so consumers will become aware of where their food comes from.

“They need to be showing the footage of every single pig going into that chamber screaming and thrashing in agony,” Delforce said in the interview.

“The fact is these animals don’t want to die. They fight to the very last breath and there are plenty of cruelty-free alternatives.”

“We can live happily without killing animals, so why wouldn’t we?”

Delforce’s comments follow an animal rights protest in Australia this week, where he is one of the organizers.

More than 100 vegan activists protested against the killing of animals by blocking the busy streets in Melbourne while holding signs with messages such as “Sorry for the inconvenience. We are trying to save the world. It’s time,” “SOS, animal emergency, climate emergency,” and “This is a peaceful protest.”

Some blocked the road using vehicles, which a few vegan activists chained themselves to while holding various signs with animal rights messages.

Some activists were also holding signs indicating what their job is and how long have they been vegan, while others held signs that encourage the public to watch the vegan documentary “Dominion.”

“The industry is telling people these animals are being killed ethically, that they are being killed humanely – the reality is … it’s the furthest thing from humane,” Delforce said during the protest.

Christine Lee, another organizer, added: “[Dominion] shows the truth about what is happening to animals in this country and around the world, but it was all Australian footage.”

“We want to show we’re regular people who have had enough, we are killing the planet and killing animals at rates that are just unacceptable.”

“And drastic times call for drastic measures so that is why we’re here today. We have nine teams around Australia that are going to places of violence to draw attention to them directly.”

Around 38 vegan activists were arrested by the police due to obstructing a roadway as well as resisting and obstructing the police.

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Roxanne Libatique

Written by Roxanne Libatique

Roxanne is a vegan journalist and advocate for animal rights and mental health. She tries to live consciously and spends her free time traveling, enjoying vegan food, volunteering, and speaking up for all animals. Connect with her at @roxlibatique on Twitter and Instagram.

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