Vegan activists stormed a Greggs branch in Brighton, UK, demanding total animal liberation instead of just vegan options.
Members of animal rights group Direct Action Everywhere (DxE) stormed Greggs while wearing black clothes and pig masks, with some covered in blood to “raise awareness of the prolific animal cruelty and exploitation that is animal agriculture.”
Some held signs with animal rights messages such as “it’s not food, it’s violence,” “until every animal is free,” and “‘humane’ murder is a lie,” while chanting “what do we want? Animal liberation! When do we want it? Now!”
Speaking about the protest, a DxE organizer said in a statement: “We are drawing attention to the speciesism that shapes our society leading to so much suffering and death.”
“We don’t want more vegan options, we want animal liberation. We want their pain to end and their lives to be protected; not a vegan sausage roll.”
The vegan activists added that they have been disrupting businesses that “profit from the exploitation of animals” for 8 months now in nonviolent ways.
“We are demanding the abolition of humans using animals, we are fighting to end the horrific oppression animals face in this speciesist world,” said the activists.
“We live in a system that objectifies and commodifies their lives and bodies, that injustice cannot go unchallenged. We are part of the fastest growing social justice movement and we are not slowing down.”
Greggs has been praised and supported by vegans for launching a vegan version of its popular sausage rolls, which became a huge hit among vegan and meat-eating customers.
According to a poll conducted by Greggs on Facebook with more than 100,000 respondents, both vegans and meat eaters prefer the vegan sausage rolls to the original meat-based sausage rolls.
A customer commented: “Tried the Greggs vegan roll the other day and found it to be delicious! The other appetising thing about it is it was that it wasn’t made up the guts, balls and arseholes of dead animals!”
“Ate the normal sausage rolls for the last 15 years but the vegan one is a million times tastier and I won’t be going back to the normal ones ever again,” a meat eater added.
“I’m a huge meat-eater and prefer the vegan ones. Sorry bout it,” said another.
Greggs’ vegan sausage rolls were launched in around 900 UK locations in time for monthlong vegan challenge Veganuary.
However, they were eventually added to all 1,980 Greggs locations in the UK following huge customer demand that resulted in some customers bidding up to £12 on eBay just to get a taste even though they were originally sold for £1 in the stores.