In a question and answer portion with this fans on Twitter, Brand confirmed that he was “nudged” back into veganism by meat and dairy lobbyists in What the Health.
“I do love animals and plants but the thing that nudged me into veganism is the lobbying by meat/dairy industry in @Kip_Andersen’s film What The Health,” Brand answered when asked by a fan if his “adventures in vegan-hood” was due to “respect for life.”
What the Health is a vegan film focused on the “corruption in government and big business that is costing us trillions of healthcare dollars, and keeping us sick.”
“[It is] a surprising, and at times hilarious, investigative documentary that will be an eye-opener for everyone concerned about our nation’s health and how big business influences it,” the website adds.
Vegans and animal rights organizations showed their support to Brand for being vegan again and for promoting the vegan documentary.
“What the Health is a must-see! These industries don’t have our best interests at heart. All that matters to them is their bottom line,” said animal rights organization People for the Ethical Treatment of Animals (PETA).
Animal-loving journalist Joshua Byrd added: “Have you seen Cowspiracy? Also by Kip and on Netflix. Pretty much what did it for me. Astounding the impact of animal agriculture on rainforests and the environment!”
“Being good for health is a great bonus — but what bothers me more is the horrifying pain caused to animals,” another vegan commented.
A vegan fan wrote: “Great news Russell, been vegan 5 years and never looked back. Looked after a rescue pig for a while and he was such an eccentric character, figured there’s no justification for killing others unless your survival depends on it, thankfully for you and me it doesn’t!”
Brand has been vegetarian since 14 years old as he believes that “you shouldn’t eat animals. It’s mean to them.”
In 2011, he became vegan after watching the vegan documentary Forks Over Knives, which discussed the health benefits of going vegan and how switching to a plant-based diet can help eliminate or control diseases such as heart disease, cancer, and diabetes.
This year, he announced on social media that he is vegan again and even fell in love with baking plant-based bread and pastries after competing and winning in British TV baking competition Celebrity Bake Off.