NBA star Chris Paul has been featured in a Beyond Meat commercial where he promotes eating vegan meat alternatives for better health.
The nine-time All-Star point guard is featured in the ad along with his son, Chris Paul Jr., who NBA fans may remember from postgame interviews where he often sat on his dad’s lap, as well as a State Farm commercial.
In the ad, Paul is seen shooting hoops with his son while he is heard talking about the importance of setting the right example for him.
Paul, a father of two, refers to his children in the commercial, stating: “I know that what I do and what I say has an impact on their lives.”
“When my son wants to know what’s important, I tell him that my job is to make a difference off the court,” the Rockets point guard added.
“It starts with taking care of myself and having the fuel to push harder. What I put into my body matters now more than ever.”
“As a parent, I’m always reminded of that and to go beyond in everything that I do.”
The commercial concludes with Paul and Paul II enjoying hot dogs made with Beyond Meat.
Paul, an investor in Beyond Meat and a Brand Ambassador, was announced as a Beyond Meat partner in February.
Paul was one of many NBA stars who tried Beyond Meat and became a fan of the meat-free vegan products, which include hamburgers, sausages and “beef” crumbles.
Other NBA players who have had great things to say about the plant-based Beyond Burgers and are now also Beyond Ambassadors include: Sacramento Kings forward Harrison Barnes, 3-point specialist JJ Redick and two-time champion JaVale McGee, who eats a plant-based diet and credits Beyond Burgers for his improvements.
Vegan Boston Celtics guard Kyrie Irving was also featured in a Beyond Meat commercial released in February after having nothing but good things to say about the plant-based meats ever since he tried them in 2017 when he went vegan.
“After playing the amount of games, doing the amount of recovery stuff, working out as much as I do, it demands a very specific diet. Beyond Meat is the best thing that I could be a part of and it only helps me better perform as an athlete,” said Irving.
Beyond Meat studies meat at the molecular level and their team of scientists then find plants to recreate the taste, texture and flavors of animal-derived meat without adding any animal products.
Their burgers even “bleed” like beef when cooking, but what comes out is actually beet juice.
Their products have been successful in winning over meat eaters who are concerned about the environmental impact of eating meat or health problems that come with eating red meat and want a plant-based alternative that doesn’t lack in taste.
Thus far, the company has been wildly successful in drawing in meat eaters as 93% of people who purchase Beyond Meat products at grocery stores are people who also buy animal-derived meat, according to the company.