Maria, General Manager of High Note Café in Boise, shared that she was “terrified” about turning her business fully vegan but she can no longer support animal suffering after watching the documentary.
“Whatever meat products we have now will be the last sold unless I find a better way,” Maria said in a statement.
“I will make the High Note Cafe into a completely vegan establishment in the coming weeks.”
Dominion, which is available on YouTube, is a feature-length vegan documentary that exposes the unimaginable things that happen to animals in meat, eggs, dairy, clothing, and entertainment industries by using drones and hidden handheld cameras.
It aims to explore the morality and validity of humans’ dominion over the animal kingdom and advocate for a deeper conversation about “our right to exploit those we deem inferior to ourselves.”
Maria promises that she will still serve excellent plant-based food that both vegan and meat-eating customers can enjoy but clarifies that she will never serve meat and other animal-derived products again whether it works out or not.
“I do promise to still serve excellent food that everyone can enjoy,” she said. “If it works out, great, if it doesn’t and costs me my livelihood, then so be it.”
“I can no longer go forward knowing that I have supported great suffering and inexcusable practices by the meat/egg/dairy industry.”
“I’m terrified, but I know I’m doing the right thing, and the right thing isn’t always lucrative or safe.”
Despite expecting negative feedback from customers, Maria was met with support from not only vegans but also meat eaters.
“We need more brave and compassionate people like you! Thank you. It warms my heart when people actually care beyond their profits and tastebuds. You are the future we need. Sending you much love and success,” a vegan wrote.
Another vegan added: “Your decision to move forward with a more compassionate approach is exactly what Chris Delforce had in mind when he created the Dominion documentary. Thank you so much.”
A meat-loving customer said: “I am a meat-eater but I love the High Note enough that I love and respect this decision and will continue to visit.”
Speaking about the café’s new vegan menu, Maria said: “We will be making in house from scratch; vegan mayo, vegan sour cream, seitan, vegan gluten free bread in addition to our regular homemade bread (always been vegan), and our own vegan cheeses!”
“I just learned more in the past 20 minutes than in a year of kitchen creating. Oh Boise! You’re going to love it! I am so excited about what we are about to roll out!”
She also announced that the High Note Café does not have chicken, beef, and pork anymore and only a few eggs, bacon, and turkey are left.
She also deleted the animal-derived food from the café’s online menu and the new vegan menu will be provided at the café soon.
“We will still be making all of our dressings and sauces from scratch, and a Caesar dressing using our own homemade hummus as the base,” she said.
“This is gonna be the best menu of my life and will be constantly improving as we discover little tweaks that take everything to the next level. Even meat eaters will be dreaming about our food!”