Vegan meat company Beyond Meat announced today that its popular plant-based burgers will be available in more than 3,000 grocery stores throughout Canada.
Beyond Meat Burgers, which are designed to look, taste and even “bleed” like meat (thanks to the help of beet juice), will be sold alongside meat in retail outlets, the company said.
“On the heels of our successful launch with A&W that introduced Canadians to the delicious taste of The Beyond Burger, retail is the natural next step for our brand,” said Beyond Meat Founder and CEO Ethan Brown.
“We couldn’t be more excited that just in time for the summer BBQ season, Canadians can now enjoy our burgers at home with friends and family, while receiving the added health and environmental benefits of plant-based meat.”
Beyond Meat’s flagship product, Beyond Burger, along with its other plant-based meats, are created with meat eaters’ taste buds in mind.
Developed with the help of scientists, who study meat at the molecular level and then find plants to mimic the taste and texture, Beyond Burgers are almost indistinguishable from animal-derived meat.
“We are about accessibility and meeting people where they’re at in their journey– whether you’re a hardcore carnivore or a strict vegan, you should be able to have our burgers, enjoy what you’re eating and feel great afterward,” said Brown.
According to Brown, 93% of people who purchased the Beyond Burger at US Kroger grocery stores also bought meat, suggesting that this product is quite popular with meat eaters and not just vegans or vegetarians.
Beyond Burgers are already sold in restaurants like White Spot and A&W Canada, where 90,000 of the popular burgers sold within 3 days of launching and the burgers sold out at all 900 locations within 3 weeks.
Health Canada’s food guide released this year recommends Canadians eat a diet rich in plant-based food and people appear to be listening.
One study found that a record number of Canadians are now vegetarian or vegan, and 20% of the population say they now either limit their meat intake or have cut out meat entirely.
Plant-based meats like Beyond Burgers have proven to be popular with meat eaters who want to limit their meat consumption, as they provide similar taste and nutrition without soy, gluten, GMOs, antibiotics or cholesterol.
The Beyond Burgers will be available at Co-op Food Stores, Fresh Street Market, IGA, Loblaw, Longos, Metro, Save On Foods, Sobeys, and Whole Foods Market at the end of May for a suggested retail price of $7.49-7.99CAD.