A new health campaign by nonprofit organization Produce for Better Health (PBH) Foundation urges the public to eat more fruits and vegetables for better health.
PBH Foundation released a new study this week that shows 9 out of 10 Americans are still not eating enough fruits and vegetables every day, which inspired the organization to start a new health campaign called “Have a Plant.”
The new Have a Plant campaign, which replaced the Fruits & Veggies-More Matters campaign, aims to better understand and overcome what is stopping Americans from eating fruits and vegetables.
It targets millennials and Generation Z so it focuses on expanding its social media presence with help from the foundation’s network of social media influencers, including more than 300 members comprising retailers, growers, and manufacturers.
“There is a shift from knowledge-based recommendations inclusive of facts and figures to this more emotion, feeling-based message and giving suggestions, actions and ideas,” Wendy Reinhardt Kapsak, President and CEO of PBH Foundation, told USA Today.
“This is what Millennials and Gen Z are asking of us. An invitation to consume more versus a command of how many.”
PBH Foundation’s Have a Plant campaign includes a website that offers nutrition, storage, and handling information on different kinds of fruits and vegetables; plant-based recipes; plant-based guides, and expert advice.