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New ‘Have a Plant’ Campaign Urges the Public to Eat More Fruits and Vegetables

Fruits and Vegetables
Image: Pixabay/RitaE

A new health campaign by nonprofit organization Produce for Better Health (PBH) Foundation urges the public to eat more fruits and vegetables for better health.

PBH Foundation released a new study this week that shows 9 out of 10 Americans are still not eating enough fruits and vegetables every day, which inspired the organization to start a new health campaign called “Have a Plant.”

The new Have a Plant campaign, which replaced the Fruits & Veggies-More Matters campaign, aims to better understand and overcome what is stopping Americans from eating fruits and vegetables.

It targets millennials and Generation Z so it focuses on expanding its social media presence with help from the foundation’s network of social media influencers, including more than 300 members comprising retailers, growers, and manufacturers.

“There is a shift from knowledge-based recommendations inclusive of facts and figures to this more emotion, feeling-based message and giving suggestions, actions and ideas,” Wendy Reinhardt Kapsak, President and CEO of PBH Foundation, told USA Today.

“This is what Millennials  and Gen Z are asking of us. An invitation to consume more versus a command of how many.”

PBH Foundation’s Have a Plant campaign includes a website that offers nutrition, storage, and handling information on different kinds of fruits and vegetables; plant-based recipes; plant-based guides, and expert advice.

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Roxanne Libatique

Written by Roxanne Libatique

Roxanne is a vegan journalist and advocate for animal rights and mental health. She tries to live consciously and spends her free time traveling, enjoying vegan food, volunteering, and speaking up for all animals. Connect with her at @roxlibatique on Twitter and Instagram.

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