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Moving Mountains Secures $12 Million to Launch Its Vegan Burgers in the Middle East

Moving Mountains Burger
Image: Moving Mountains

UK vegan brand Moving Mountains secured a $12 million partnership with food distributor Rastelli Foods to launch its vegan burgers in the Middle East.

Due to the huge demand for plant-based food, the Moving Mountains burger aims to become the most impactful food invention as it requires less water and produces less greenhouse gas emissions than meat.

A team of leading UK scientists, farmers, and chefs took 3 years in a lab and more than 500 test-kitchen recipes to create the final product, which looks, smells, and tastes like meat that “could convert even the most committed carnivores.”

“We’re so pleased to be expanding outside of Great Britain and launching the UK’s first-ever plant-based meat burger into the Middle East,”said Moving Mountains Founder Simeon Van der Molen.

“This marks a huge leap in innovation for humanity and will allow consumers to bite into a future of food technology that is better for their health and the health of our planet.”

“Our 100 percent plant-based meat burger has taken scientists, chefs and farmers over three years to make and is the closest replication to animal meat in the UK, but requires less land, less water and produces less greenhouse emissions.”

“The environmental impact of the animal agriculture industry is becoming catastrophic and so it is essential that technological innovation keeps up to provide a real solution for food that is sustainable but doesn’t compromise on taste, therefore providing a viable alternative for vegans, vegetarians and meat-eaters alike.”

Tony Rastelli of Rastelli Foods Group added: “Rastelli has been providing premium foods in the region for many years.”

“The addition of Moving Mountains® Burger to our product portfolio comes at a great time as we are seeing a growing demand for meat substitutes in the Middle East.”

“The Moving Mountains® Burger really smells and tastes like meat but is completely plant-based. It’s the best alternative to meat that I have ever tried. I’m confident that consumers in the region will love it.”

The vegan burgers will be distributed to restaurants, hotels, institutions, and retail markets across the Middle East.

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Roxanne Libatique

Written by Roxanne Libatique

Roxanne is a vegan journalist and advocate for animal rights and mental health. She tries to live consciously and spends her free time traveling, enjoying vegan food, volunteering, and speaking up for all animals. Connect with her at @roxlibatique on Twitter and Instagram.

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