London-based vegan food tech company Moving Mountains has debuted its new vegan hot dog set to launch in May.
The 10-inch smoked Moving Mountains Hot Dog is made with carrots, sunflower seeds, onions and paprika.
The hot dog, described by the company as “the first of its kind” and a “game changer,” is said to be almost indistinguishable in taste when compared to a pork hot dog.
“Following the resounding success of the UK’s first meatless bleeding burger, our second innovative launch is set to make hot dogs desirable again, giving them a long deserved revamp,” said Moving Mountains founder Simeon Van der Molen.
“Our latest food tech innovation proves that you don’t need a pig to make a dog; we use sunflower seeds to deliver an identical taste and texture, which is a more sustainable food option for our health and the health of the planet.”
Moving Mountains is best known for its vegan burger that “bleeds” with a little help from beet juice, and is known for its similar taste and texture to beef.
In February, the company announced a partnership with food distributor Rastelli Foods to launch its signature vegan burgers in the Middle East.
“The Moving Mountains® Burger really smells and tastes like meat but is completely plant-based. It’s the best alternative to meat that I have ever tried. I’m confident that consumers in the region will love it,” said Rastelli Foods Co-Founder Tony Rastelli.
The company believes people will have the same reaction to their pork-like hot dogs that Rastelli had to their burgers.
The Moving Mountains Hot Dogs will launch at London’s Unity Diner vegan restaurant on May 10 for an introductory price of £6 during the weekend, 50% off the regular £12 price for the hot dog.
Moving Mountains is planning to launch its products in grocery stores later this year.