Morrissey wrote a letter, sent to Canada Goose CEO Dani Reiss, to urge the brand to make a “bold ethical choice” to remove coyote fur and down feathers from its parkas.
“Canada Goose has almost singlehandedly revived the cruel trapping industry, in which animals can suffer for days and try to gnaw off their ensnared limbs before the trapper eventually returns to bludgeon them to death. No hood adornment is worth that,” he wrote.
“That strip of coyote fur isn’t keeping anyone warm, and there are plenty of superior insulators composed of everything from biodegradable fleece to coconut husks.”
“That’s why other outerwear makers, including For All Kind, Save the Duck, and HoodLamb, have already dispensed with fur and down for their products.”
Animal rights organization People for the Ethical Treatment of Animals (PETA) will be joining Morrissey on his tour to collect petition signatures from fans under a large banner showing a howling coyote with the message: “We’re With Morrissey: Canada Goose, Ditch the Fur and Feathers.”
Morrissey stated that he will be the first one to wear a cruelty-free Canada Goose jacket proudly once the brand ditches fur and feathers.
“Until then, PETA and I will be collecting signatures during my Canadian tour calling for Canada Goose to stop killing animals for coats,” he concluded.
The petition urging Canada Goose to ditch fur and feathers will be sent to Reiss at the end of the tour.