As more restaurants offer vegan options for thousands of people signing up for monthlong vegan challenge Veganuary, McDonald’s made sure not to get left behind by launching their very first vegan Happy Meal.
The Happy Meal features a breaded red pesto goujon wrap rather than burger or nuggets that usually accompany a Happy Meal.
To support the participants of Veganuary and to meet customer demand, McDonald’s UK collaborated with vegetarian nonprofit The Vegetarian Society and influencer network Britmums in making their very first vegan Happy Meal.
“There’s growing demand for veggie food and it’s fantastic to see McDonald’s meeting the needs of their customers,” Lynne Elliot, Chief Executive of The Vegetarian Society, told Vegan Life.
“It is especially important for young veggies to be able to choose something to eat when they are out with their friends.”
The goujon is made with yellow split peas, tomato paste, sundried tomato pesto, red pepper, olive oil, sugar, herbs and spices, and Arborio rice all wrapped in a tortilla wrap.
The wrap is served with tomato ketchup and shredded lettuce to complete the Happy Meal.
The Happy Meal Veggie Wrap also has lower calories than McDonald’s burgers and less fat than both the burgers and nuggets.
“Our commitment is to offer great food, great choice, and great experience to our customers,” Duncan Cruttenden, Menu Director at McDonald’s UK and Ireland, said in the statement.
“We are constantly asking them [customers] how we can evolve and improve.”
McDonald’s also offers the Spicy Veggie Wrap for adult customers who don’t want to avail a Happy Meal.
The Happy Meal Veggie Wrap is being sold for £2.49, while the Spicy Veggie Wrap can be availed for £2.99.
Both wraps are now available in all McDonald’s branches in the UK.