McDonald’s Introduces Vegan “McFalafel” in Sweden

Image: McDonald's

McDonald’s Sweden recently added a new vegan option to its menu and it’s been named the McFalafel.

The McFalafel, as the name suggests, are falafels made with chickpeas and seasoned with cumin, parsley and garlic.

The four-piece falafel Happy Meal comes alongside one of two dipping sauces – a vegetarian yogurt sauce or a vegan pepper dip.

As with all Happy Meals, diners can choose to have the meal with french fries, apples, or carrots and a beverage.

The launch of the vegan McFalafel, Sweden’s first vegan Happy Meal, comes just weeks after McDonald’s UK announced the launch of their vegan Happy Meal featuring a vegan wrap.

This is not the first vegan item to hit the McDonald’s menu in Sweden. The fast-food giant added the McVegan – a soy-based burger patty – to their menu in Sweden in December 2017 following a successful trial run in Finland between October and November that year.

According to Staffan Ekstam, McDonald’s head of food strategy in Sweden, “the test in Finland blew all the expectations out of the water.”

McDonald’s has been adjusting its menu to meet the growing demand for vegan and vegetarian food as an increasing number of people go meat-free.

A poll by Animal Rights Sweden found that nearly 1 in 10 people in Sweden is either vegetarian or vegan. However, that number is significantly larger among the younger population, with 1 in 5 Swedes under age 30 not eating meat.

McDonald’s is also starting to offer more vegan options back home in the United States.

In December last year, the burger chain brought its McAloo Tikki burger – a vegan burger made with peas, potatoes and seasonings – from India to Chicago, home of its global headquarters.

It is not clear whether McDonald’s plans to expand its vegan offerings across the United States.

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Paul Ibirogba

Written by Paul Ibirogba

Paul is a former writing teacher turned writer. He loves to travel the world (the southeast Asia region in particular), meet people from a variety of cultures and learn about various lifestyles. When he's not doing one of those things, he's probably reading non-fiction or watching YouTube videos.

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