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Marks & Spencer Faces Backlash From Vegans for Putting Beef Collagen in Fruit Juices

Marks & Spencer Juice
Image: Twitter/Vegan4Eva

International retailer Marks & Spencer (M&S) is getting backlash from vegans for putting beef collagen in its fruit juices for protein.

A vegan posted a photo of M&S’s fruit juice from the Super Water Protein range, with the caption: “Dear @marksandspencer, why on earth is there beef collagen in these fruit juices?!”

Many vegans were shocked with the beef extract in fruit juices, with some warning others to carefully read the ingredients of products — even the ones that look vegan.

A Twitter user commented: “I’d never expect to see animal products in fruit juice – thanks for highlighting!”

“That is revolting. Been shopping in M&S recently as I’ve been enjoying the Plant Kitchen range. But this is a step backward in my opinion. Grim and completely unnecessary,” a vegan wrote.

“Why are they adding protein to water, crazy what people think about protein. They all think they need more,” said another.

Another vegan Twitter user added: “This isn’t the first time I’ve seen collagen in juice/water so I would personally check the ingredients before buying.”

Image: Twitter/ Vegan4Eva

An M&S spokesperson responded by telling the Daily Mail: “There’s growing demand for protein-based drinks that offer added vitamins and benefits.”

“In response, we’ve launched two new Super Waters containing a natural source of collagen, which is a widely used ingredient.”

“The drinks are clearly labeled with their ingredients on the pack, however we are looking into how we can make this clearer for our vegan and vegetarian customers,” the spokesperson concluded.

In January, M&S launched a vegan range called “Plant Kitchen,” with around 60 plant-based meals, snacks, and ingredients in time for monthlong vegan challenge Veganuary.

It offers healthy and comfort food featuring cashew mac, vegan lasagna, cauliflower popcorn, and pulled jackfruit bbq pizza with an ultra thin wood-fired pizza base.

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Roxanne Libatique

Written by Roxanne Libatique

Roxanne is a vegan journalist and advocate for animal rights and mental health. She tries to live consciously and spends her free time traveling, enjoying vegan food, volunteering, and speaking up for all animals. Connect with her at @roxlibatique on Twitter and Instagram.

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