International retailer Marks & Spencer (M&S) is getting backlash from vegans for putting beef collagen in its fruit juices for protein.
A vegan posted a photo of M&S’s fruit juice from the Super Water Protein range, with the caption: “Dear @marksandspencer, why on earth is there beef collagen in these fruit juices?!”
Many vegans were shocked with the beef extract in fruit juices, with some warning others to carefully read the ingredients of products — even the ones that look vegan.
A Twitter user commented: “I’d never expect to see animal products in fruit juice – thanks for highlighting!”
“That is revolting. Been shopping in M&S recently as I’ve been enjoying the Plant Kitchen range. But this is a step backward in my opinion. Grim and completely unnecessary,” a vegan wrote.
“Why are they adding protein to water, crazy what people think about protein. They all think they need more,” said another.
Another vegan Twitter user added: “This isn’t the first time I’ve seen collagen in juice/water so I would personally check the ingredients before buying.”
An M&S spokesperson responded by telling the Daily Mail: “There’s growing demand for protein-based drinks that offer added vitamins and benefits.”
“In response, we’ve launched two new Super Waters containing a natural source of collagen, which is a widely used ingredient.”
“The drinks are clearly labeled with their ingredients on the pack, however we are looking into how we can make this clearer for our vegan and vegetarian customers,” the spokesperson concluded.
It offers healthy and comfort food featuring cashew mac, vegan lasagna, cauliflower popcorn, and pulled jackfruit bbq pizza with an ultra thin wood-fired pizza base.