Fast food chain KFC announced that it will trial vegan options that “will not let down vegans.”
KFC joins other food giants in providing vegan options to its customers following the unstoppable popularity of veganism.
Jack Hinchcliffe, innovation director at KFC, told the Telegraph that the fast food giant is “currently in the process of working on both vegetarian and vegan options in the innovation kitchen.”
“Veganism as a trend has really blown up,” he added. “For us, it’s about taking the amazing tastes of KFC and offering those in a vegetarian or vegan alternative.”
KFC has not yet revealed the details of the menu items but Hinchcliffe promises that the vegan options will be more “credible, authentic, genuine” than a simple bean patty or a salad that “let down vegans.”
“For us, it’s about taking the amazing tastes of KFC and offering those in a vegetarian or vegan alternative,” he added.
Last year, more than 12,000 people signed a petition created by animal rights organization People for the Ethical Treatment of Animals (PETA) urging KFC to offer a vegan option after it announced that it was working on developing a veggie fried chicken.
“PETA is calling on KFC to dish up delicious all-vegan fried chicken that could spare millions of sensitive birds the horrors of the abattoir,” said the animal rights organization.
“Chickens used for food endure systemic abuse in today’s meat industry. They’re routinely fed antibiotics and bred to grow so large that their legs often collapse under their own body weight.”
“At the abattoir, they’re shackled upside down, their throats are slit, and they’re scalded in de-feathering tanks, sometimes while still conscious.”
KFC will trial the new vegan options later this year.