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Joe Biden hires “influencers” to convince young people to get vaccinated against the coronavirus

President Joe Biden and his advisers know that his speeches are short-range. with the Trumpistas who refuse to get vaccinated.

The White House, however, is more than aware that not all deniers of the COVID serum line up in the ranks of extreme conservatives. There are many undecided or indifferent, especially among young people. And that’s where the Administration attacks with the recruitment of local TikTok stars, youtubers and micro-influencers.

Their voices have much longer tentacles and deeper than any plea from the president, no matter how emotional and urgent it gets.

In the United States there are still about 90 million citizens who can already be vaccinated but who resist.

The Centers for Disease Control and Prevention (CDC), the federal health agency, last week dusted off the obligation to wear a mask in indoor public spaces, including for the immunized, in certain US territories.

The delta variant of the virus is causing a rampant rebound of the pandemic. It affects many more to the unvaccinated – the vaccinated hardly notice it and 99.99% neither enter the hospital nor die – and, within that group, those under 30 years of age. “This is going to get worse,” warned Dr. Anthony Fauci, the face of government science, this past Sunday, given the slowdown in inoculation.

Less than half of Americans ages 18 to 39 are fully vaccinated, compared with two-thirds of those over 50 who are, according to the CDC. Furthermore, 58% of those aged 12 to 17 have yet to receive a dose.

The groups

This is where the emergency focuses, experts stressed. In order to reach the young, which according to polls are not afraid of the virus, but incubate it and spread it, the White House has enlisted an “eclectic army”, in definition of the The New York Times.

Those ranks include 50 streamers on Twitch, YouTube, and TikTok, as well as pop star Olivia Rodrigo, all with a large audience on social media.

The staging of the launch of this army was launched a few days ago with Rodrigo’s visit to the mansion at 1600 Pennsylvania Avenue. It was received by Biden.

In addition, local and municipal governments, which the president encouraged to give 100 dollars to the one who gets vaccinated, have launched a similar campaign, in some cases paying local influencers. Those with 5,000 to 100,000 followers can receive as much as $ 1,000 per month for promoting the immunogen.

Resorting to this effort is largely due to launch a counterattack to offset the tide of misinformation and lies about the vaccine that circulate on the networks. In this arena, anti-vaccine activists are so loud that many creators prefer to remain silent and avoid a politicized reaction.

The president himself warned about the danger of falsehoods and came to accuse the networks of killing people, although then he backed off somewhat. Experts agree that anti-vaccines continue to be very present on the internet, where they maintain their ascendancy.

This is not the first time that celebrities have been used in the US. In 1956, Elvis Presley rolled up his sleeves on The Ed Sullivan Show to get his polio shot. However, experts found that today, young people seem to trust the advice of their favorite online content creators more than they do on conventional celebrities.

Elvis died and, with him, a time. That is why the White House looked for the noise of the influencers.

The vanguard

PB

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