Ecoalf, the eco-friendly European brand that makes clothing from recycled materials, will stop using feathers by 2020.
According to People for the Ethical Treatment of Animals (PETA), the Spanish company has pledged to stop using feathers in all its designs by next year.
“Today’s shoppers are rejecting cruelty to animals, and that includes ripping out birds’ feathers and leaving the animals bloody so that the feathers can be stuffed into coats,” said PETA Director Anne Brainard.
“‘PETA-Approved Vegan’ designs like Ecoalf’s stylish jackets are putting compassion into fashion, and kind-hearted consumers will take notice.”
According to the animal rights organization, birds routinely have their feathers ripped out, leaving them bloody and with wounds that are then sewed shut without any pain relief.
Ecoalf creates clothing made from recycled materials, and one of the ways it does this is through its Upcycling the Oceans project, where, with the support of fishermen, it removes debris from the ocean and turns it into yarn, which is then used to produce clothing.
As the company prepares to go feather free, it has teamed up with London-based label Felder Felder to launch a PETA approved Capsule Collection of jackets that aims to be both sustainable and stylish.
“As part of our commitment to becoming 100% feather free across all our ranges by 2020, this season we are reducing our feather consumption and increasing the use of vegan synthetic filling,” the company’s website states.
“Once again ECOALF shows its commitment to the people, to the animals and to the planet.”
Ecoalf joins a growing list of companies opting for alternative fabrics over those that come from animals, as consumer demand for sustainable and cruelty-free products continues to grow.
Fashion powerhouse Chanel announced last year that it will no longer use fur or animal skins in its future collections. Burberry, Coach, and Versace also joined the growing list of companies that banned fur in 2018.
More recently, French brand Zadig & Voltaire announced last month that it will also be banning fur.