“I had a extremely enjoyable day capturing my YouTube Shorts,” mentioned Sheeran in an announcement concerning the filming of clips such because the one for “Collide,” during which he’s repeatedly flicked down a sidewalk by a disembodied hand. “I’ve at all times actually loved the music video course of, so it was enjoyable to discover a brand new means of doing that by channeling every tune’s theme in a novel means, whereas additionally providing you with a sneak peek of the album!”
Some of the intimate shorts is for the ballad “Visiting Hours,” the singer’s homage to late mentor and Australian promotions legend Michael Gudinski, during which he shares 4 issues “you would like they’d been there to see,” together with the quilt of the = album, his marriage ceremony photos, the total pallet of Gudinski’s favourite wine he ordered accidentally and a snap of the couple’s daughter, Lyra.
Sheeran can be encouraging followers to create their very own #SheeranShorts on their cellular units by watching any of his clips after which tapping the underside proper sq. and clicking on “use this sound” bar to make a novel visible for one of many album tracks; click on right here for extra directions.
To take a look at among the most inventive shorts try the #SheeranShorts YouTube web page. “We’re thrilled to see Ed’s collaboration with YouTube come to fruition and to construct on Ed’s long-standing relationship with the platform,” mentioned Ed Howard, co-president, Atlantic Data UK in an announcement. “The prolonged Shorts collection not solely offers us with an revolutionary option to preview the breadth of the brand new album sonically, however the brief, bespoke movies assist showcase the narrative of every tune in a enjoyable and genuine means. We’re excited to see it ignite his fanbase on a worldwide scale.”
Watch all of the clips beneath.