American restaurant chain Chipotle Mexican Grill recently launched 2 Plant-Powered Lifestyle Bowls, perfect for vegetarians, vegans, vegan-curious, flexitarians, or those looking for healthier choices.
According to Chipotle, the new meat-free lifestyle bowls are the first extensions in the chain’s Lifestyle Bowl line that was launched earlier this year with Keto, Paleo, Whole30, and double protein diet-approved menu options.
The plant-powered line features a new organic 100% plant-based protein “Vegan” bowl with sofritas — made from organic soybeans smothered in a blend of spices including poblano pepper, cumin, and Chipotle chile — as well as a “Vegetarian” bowl with guacamole.
“We’ve found that many people are increasingly looking for plant-based protein options, so we wanted to make it easy for our customers with digital shortcuts for these bowls,” said Chipotle Chief Marketing Officer Chris Brandt.
“Since introducing Sofritas five years ago, Chipotle has provided flavorful options for every lifestyle, while simultaneously doing something good for the planet.”
In 2014, Chipotle has proven to be an innovator for plant-based meals when it released its delicious, vegan protein option “Sofritas,” which became a huge hit to its customers as 7.5 million pounds of the product was cooked in 2018 alone.
Hodo Foods, Chipotle’s soybean supplier, is also committed to ethical food as it partners with farmers in the Midwestern US to buy non-GMO, organic soybeans that provide high-quality, plant-based protein.
“Chipotle’s founder first tasted our organic product in a California farmers market and together we collaborated to perfect Chipotle’s beloved Sofritas recipe incorporating fresh, delicious ingredients,” said Hodo Foods Founder Minh Tsai.
In addition to Chipotle’s commitment to provide plant-based options to its customers, the restaurant chain chose vegan seafood alternative Sophie’s Kitchen as one of the 8 ventures in the Chipotle’s Cultivate Foundation’s Chipotle Aluminaries Project, accelerating positive change in the food industry.