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Burger King Could Launch Vegan Burger in U.S. Restaurants Nationwide

Image: Burger King

Update: Forbes, our source for the story, has since updated its story to eliminate mention of Burger King, as BK has not released an official statement. We have updated our story accordingly as well.

Vegans, you may be able to “Have It Your Way” as MorningStar Farms, which provides the current vegetarian burger on Burger King’s menu, is set to go vegan.

Following last week’s announcement that Kellogg’s-owned vegetarian company MorningStar Farms is going fully vegan by 2021, the company will phase out its vegetarian patties and provide a vegan version, according to Forbes.

Currently, the MorningStar Veggie Burger, Burger King’s vegetarian burger, is not suitable for vegans as it contains eggs and milk.

If Burger King keeps the patty on its menu, it would become the largest US restaurant chain to offer a vegan burger, a title currently held by Carl’s Jr., which offers the vegan Beyond Meat patty at all of its more than 1000 locations.

This month marks 17 years since Burger King partnered with MorningStar Farms and launched its vegetarian burger, becoming the first national chain to do so.

The burger has maintained strong enough demand to stay on the menu over that time period, but plenty has changed in the way Americans eat since the initial launch.

Between 2014 and 2017 alone, the US vegan population increased 600%, going from just 1% of the population to 6%, according to Global Data.

But it’s not just the increasing population of vegans and vegetarians driving demand. Americans are becoming more health conscious, with one-third of the population now identifying as flexitarian (someone who eats mostly plant based).

The majority of people who purchase plant-based meat alternatives also eat meat. 36% of Americans say they consume meat alternatives, and for millennials, that number is closer to 80%.

One of the primary reasons consumers turn to plant-based meat products is health concerns as Americans increasingly say they want to cut down on their meat consumption.

Burger King already offers a number of vegetarian menu items in India, where the menu features items like Veggie Strips, Fiery Rings and meat-free Whoppers, which have been incredibly popular, Business Insider reported.

As Americans’ appetites for plant-based options grow, companies are increasingly offering vegan options to meet demand.

McDonalds — which also offers vegan options abroad including the McFalafel, Veggie Wrap and quarter pounder El Veggo launched their McAloo Tikki burger in Chicago in December after stating that “plant-based protein is something we’re keeping our eye on.”

With this move, MorningStar Farms also appears to be taking note of the increasing demand for vegan food.

The company has not announced when exactly the vegan version of the MorningStar Veggie Burger will be available.

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Paul Ibirogba

Written by Paul Ibirogba

Paul is a former writing teacher turned writer. He loves to travel the world (the southeast Asia region in particular), meet people from a variety of cultures and learn about various lifestyles. When he's not doing one of those things, he's probably reading non-fiction or watching YouTube videos.

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