Due to successful testing of the meat-free Impossible Whopper, Burger King is set to roll out the burger nationwide.
The burger giant announced today that testing of the burger in the St. Louis area has been so successful that it is now planning a nationwide launch.
“The Impossible Whopper test in St Louis went exceedingly well and as a result there are plans to extend testing into additional markets in the very near future,” the company said in a statement.
The fast food chain says it plans “to quickly test in additional markets with the intention of nationwide distribution by end of year.”
Burger King plans to add the Impossible Whopper to other regions this summer and, if demand for the product continues, add it to menus in all of its US locations (which number more than 7,000) by the end of 2019.
Burger King announced on April 1 that it would offer a plant-based version of its classic Whopper sandwich at 59 locations in the St. Louis area.
To accomplish this, the company partnered with Impossible Foods, which makes the Impossible Burger 2.0, a plant-based burger with a similar texture and taste as meat without any animal products.
The burger is so “beefy” that Burger King workers weren’t able to tell the difference between the animal-derived burger and the plant-based one.
“People on my team who know the Whopper inside and out, they try it and they struggle to differentiate which one is which,” said Burger King’s chief marketing officer Fernando Machado.
The Burger King Impossible Whopper features tomatoes, lettuce, mayonnaise, ketchup, pickles and onion and mayonnaise.
Excluding the mayo from the burger makes it completely free of any animal products, but the burger can’t be considered vegan due to Impossible Foods testing on animals in the past and leaving the door open for future animal testing.