German luxury car manufacturer Audi is considering developing a vegan vehicle with a sustainable interior, made from items like recycled fish nets.
As consumers become more conscious about the impact their spending choices have on the environment, green vehicles such as electric cars and hybrids are growing in popularity.
Increasing customer concerns about sustainability and animal welfare have also led to demand for vegan vehicles, made with eco-friendly, animal-free interiors. It appears Audi is paying attention.
The automobile company told Motor1 that it is currently researching eco-friendly materials for the interior of its e-tron electric SUV following customer requests for more sustainable vehicles.
According to Audi e-tron Product Manager Matt Mostafaei, the company is looking into how it can create a vegan and eco-friendly interior made from recycled materials.
“If you remember our e-tron GT debut, it had a fully recycled, fully vegan interior,” Mostafaei said to Motor 1.
“We used fish nets and things like that in the car. So that kind of shows where we’re looking and where we’re headed in terms of sustainability in the interior.”
While accomplishing this task is a tall order, Mostafaei believes that if and when the vegan vehicle is developed, customers will be ready to purchase.
“If we ever offered a material like that, I think it would be safe to say it would meet customer demand.”
As concerns about climate change grow, research has found that 87% of consumers would purchase a product with a social and environmental benefit if given the opportunity.
And although the more environmentally-friendly choice can often be more expensive, 88% of people said they will be more loyal to a company that supports social or environmental issues.
Audi is not the only company creating more eco-friendly vehicles.
Volvo’s new Polestar 2 is a vegan electric vehicle as the company tries to lead the car industry’s shift away from what it considers a disturbing leather industry.
“Our care for the environment goes beyond the electric drive chain. With the Polestar 2, we designed our interior offer to promote and accelerate the shift of the car industry towards leather-free interiors,” said Polestar CEO Thomas Ingenlath.
Last month, Volkswagen unveiled its new electric and vegan SUV which features an AppleSkin leather interior.