Vegan vodka brand Hera the Dog Vodka, founded by animal rescuers, launched vegan vodka to help animals.
Hera vodka is non-GMO and organic wheat-based. It is distilled 7 times then slow-drip filtered through walnut husks.
$1 from each bottle sold is donated to nonprofit organizations in the communities where it was sold.
In the long run, the brand aims to donate 50% of its profits to help companion animals, farm animals, and wildlife as well as provide free spay/neuter and emergency veterinary care.
Julia Pennington and Allison Lange, owners of Hera the Dog Vodka, have been animal rescuers for more than 18 years via their nonprofit organization A Dog’s Life but want to do more for the animals, especially those who are out of their reach.
“We have chosen to specialize in a new way to drink responsibly… a way that can provide customers with a chance to help others when they enjoy an alcoholic beverage,” said Pennington and Lange in an interview with Voyagela.
“This is not just a business for us. It is important to us to run a business that has a mission to help others at its core.”
“Such an important cause as saving animals can only be represented by the highest quality spirits, and Hera is that.”
Hera vodka is currently available only in California, but the brand is planning on expanding to other states soon.